January always starts strong in the design world with the unmissable biannual event: Maison & Objet. A must-visit trend hub, the Parisian fair brings together exhibitors from around the world for 5 days of excitement and encounters at each edition.
Once again this year, Maison Vivaraise was part of it! With a new booth, towering with colors, the sales team showcased the upcoming Vivaraise & Winkler collection: Spring-Summer 2024.
The pleasure of (re)living outdoors
After a few months of hibernation, the arrival of the summer collection allowed us to envision sunnier days: balconies, terraces, gardens, pools... Our outdoor spaces will soon be reinhabited! Maison & Objet was the perfect opportunity to present the ranges of rugs and outdoor cushions specially designed for outdoor living (UV-resistant, waterproof, sealed zipper).
The CANCUN foutas (100% cotton) and SAMOA (recycled textile) also garnered success, promising a leisurely summer.
The eco-designed Winkler ranges convinced
The Spring-Summer 2024 collection also sees its eco-designed product ranges expand, especially in the kitchen and table linen at Winkler. Coordinated in colors and composition, the GRACE, HARU, ADA, and ISAE ranges are developed in 100% recycled Oeko-Tex certified stonewashed cotton. The thread is dyed directly in soft colors with an expanded palette for this new collection: Peacock, Garden Green, Camel, and Celadon. The quality of the material impressed the stand's visitors and promises a bright future for eco-responsible textiles.
A positive outcome
This new edition of Maison & Objet has been very dynamic for Maison Vivaraise. Our teams had the pleasure of engaging with many decoration professionals and establishing new contacts.
So, with heads filled with new inspirations, we'll see you in September for the next edition!
(c) Photos: Marie Soehnlen